Interactive Power BI dashboard created by a Business Analyst to visualize key retail performance indicators.

Based on the
Superstore Dataset from Kaggle,
it analyzes sales, profit, discount efficiency, and customer segments across various regions and product categories.
The report demonstrates the ability to design data models, apply DAX measures, and deliver insights that support data-driven decision-making in retail analytics.

Dataset source:

Superstore Dataset – Kaggle

Designed by OptiFlow
Paweł Ferfecki, Business & Data Analyst